Promoting Awareness and Public Action
ENV's strategic and sustained public awareness campaigns aim to reduce the consumption of wildlife, influence decision-makers to effect change in government policy and motivate the public to take action.
ENV uses a variety of tools to raise awareness including television, radio, newspapers, advertising on buses, billboards and high profile events. ENV also works closely with the media to increase and sustain the coverage of wildlife trade issues in Vietnam's press.
ENV's Mobile Wildlife Awareness team tours the country undertaking awareness activities to deliver messages directly to stakeholder groups ranging from university students and communities bordering protected areas to customs police and provincial Communist Party leaders.
ENV’s “Capitol Group” program was established in 2008 and works to build support amongst key government decision-makers in the National Assembly, relevant Ministries, and provincial leaders to improve and develop appropriate policy and legislation protecting wildlife.
